We've compiled the best event marketing templates for structuring timelines and driving attendance to an event.
Use this template to chart your 12-week marketing plan across four phases. The color-coded promotion categories — from email and social media platform marketing to market research — help keep your marketing plan organized and easy to read. The sample template shows you what a completed event marketing plan looks like. Fill in the blank template cells to display your event marketing plan's start and end weeks for pre-launch activities, social media post durations, and more.
Use this event plan and budget template to manage tasks, forecast a budget, and communicate vital details to your event team, vendors, and other stakeholders.
Download an Event Marketing Strategy Template for
Microsoft Word | Adobe PDF | Google Docs
Describe objectives, competitive advantage, unique value proposition, and more with this event marketing strategy template. Use this template to list marketing channels and costs for search engine optimization (SEO), digital partnerships, social media, and email marketing. This template includes a five-part marketing mix table with a cost column so that you can keep your marketing strategy within budget.
Plan and manage the schedule, budget, venue, vendors, attendance, and more for your event with this collection of free event planning templates.
Track and make necessary changes to event planning tasks or schedules with this marketing timeline template. Use this template to list, categorize, and track weekly promotions for your marketing strategy so that you can successfully drive attendance to your event. With this template, you can create a comprehensive marketing plan that covers all aspects of your promotional efforts, including pre- and post-event tasks, in advance. Fill in the timeline cells for the weeks that correspond with each specific campaign type.
This virtual event marketing plan template provides a simple three-phase, six-week structure to help you promote your virtual conference, webinar, webcast, or other virtual event. Use chart columns, rows, and colors to track and distinguish promotions easily. To track the progress of your campaign, use color coding to fill in the cells that correspond to the weeks when you need to work on each marketing task. This virtual event marketing plan template allows you to stay on track so you can reach your target audience and drive event participation in a competitive online space.
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Download an Event Marketing Checklist Template for
Microsoft Word | Google Docs
Download, customize, and complete this event marketing checklist template to ensure that all your marketing materials are in place for your event. Use this template to mark the completion of various marketing tasks, such as defining event goals, creating a marketing budget, defining the ideal attendee profile, or creating an optimized event website. You can customize the template by adding or subtracting items and changing the order to indicate task priority.
An event marketing plan template enables you to guide your pre- to post-event marketing activities. You can outline the preparation and promotions necessary to increase awareness, reach your target audience, drive attendance, and stay on budget. The plan helps you capture attention and detail a promotional timeline with all necessary steps.
Most event marketing plan templates feature a 12-week timeline from pre-event promotions to post-event updates. A virtual event marketing plan usually requires a streamlined six-week timeline.
An event marketing plan template includes marketing promotions and tasks that are organized into categories and then listed and tracked across the timeline. To make tracking simpler, the timeline is divided into phases.
An event marketing plan typically includes the following sections:
The first step in writing an event marketing plan is to define and outline your marketing goals and budget. Set the framework for the online content needed to promote your event. Identify the target audience, and select the best social media platforms to reach them. A successful marketing plan can increase event awareness and engage your target audience.
Follow these steps for creating a successful event marketing plan:
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